Two disciplines that have never been combined this way, aimed at a single outcome: making the person running the company impossible to ignore.
Most operating CEOs — the talented, technical, builder-type founders who actually drive the multiples — have no coherent public narrative. Not because they aren’t interesting. Because they’ve never sat down with professionals whose only job is to surface what’s already there and turn it into something the market can feel.
Adam Gilad spent three decades in Hollywood, on Wall Street, and in the academy learning how to find the structural arc buried inside a person’s story. Dave Albano spent twenty years building the behavioral-marketing infrastructure that turns a story into assets that move markets. Apart, each is exceptional. Together, they close the gap between “this founder is fascinating” and “the market has priced that in.”
Stanford PhD/ABD. Emmy-nominated executive producer (The Ron Clark Story, TNT). Writer and producer on 20+ television and film projects across Disney, Fox, and MGM. Communications consultant for BMW, McDonald’s, and Omnicom. Co-author with Darren Marble of the forthcoming Hacked, Stalked, Smeared, Extorted: A Survival Guide for Leaders in the Age of Exposure.
Three decades moving between Hollywood, Wall Street, and the academy, ghostwriting and structuring books on CEO philosophy, viral marketing, and human behavior.
He finds the structural arcs. The formative moments. The defining beliefs you’ve never said out loud.
MBA. Psychology, Honors. Twenty years applying behavioral science to marketing infrastructure. DigitalMarketer Certified, DM Elite Coach, multi-time Traffic & Conversion Summit speaker. Founder of Joza Marketing.
Fractional CMO to Quasar Expeditions, the #1 Intimate Ocean Cruise Line per Travel + Leisure for eight consecutive years (2018–2025).
Documented client results: $20,000 from a single email. A +51.9% revenue lift in 19 days using narrative repositioning alone. A $780,000 trial that opened a $20–30M B2B pipeline in under a week.
Patching together agencies to build something comparable will cost you $90,000–$125,000 and six to eighteen months, and most of it will be subcontracted to people who don’t know you, your category, or your market.
Inevitable Media Co. is different because of what happens at the front of the process. Our lead interviewer runs every Extraction personally. By design, the program takes only a handful of engagements a year. The Extraction — the part that makes everything downstream work — is not scalable, and we don’t pretend it is.
The guarantee: If any asset doesn’t sound like you, we rebuild it. No expiration. Not board-ready in 60 days? Half back, and you keep everything.